Everything you need to know about starting an online store
Step 1 – Decide what to sell
Your first step is deciding which products or services to offer. Your products can range from unique products you’ve created to sourced items from third party vendors or drop shippers.
Step 2 – Identify your target market
Researching and identifying your target market and competition will go a long way to help you decide product pricing, website design and branding, and building your initial marketing strategy. This can provide insights into showcasing your product’s benefits to potential customers.
Step 3 – Choose the right eCommerce option
Picking the right ecommerce platform is just as important as the product you sell. Make sure you choose a fully hosted, all-in-one solution that allows you to own both the ecommerce website and the shopping cart software. This way, you don’t need coding skills or have to pay transaction fees on sales. You also have access to a support team to help you set up your store.
Step 4 – Build Your Online Store
Choose an ecommerce template or a custom design that works with your brand. Set up product categories and upload your inventory with as much information as you can. Set up shipping methods and payment gateways.
Step 5 – Advertise & Market Your Website Store
Once you have your ecommerce store up and running, your next step is to start connecting to potential customers. Another advantage of the all-in-one ecommerce platform is the built-in SEO tool that allows you to optimize your site for search engines and users. Connect with your customers on social media and advertise through PPC ads and shopping engines.5-Steps to Bulding Your Online Store